Networking events provide great opportunities for businesses to make their brand visible, meet new people, demo products, and generate leads. Still, it’s no secret that networking events can be nerve-wracking, especially if you’re the one in charge of representing your company. You want to reach out to new people but the pressure to initiate and maintain a conversation can feel overwhelming. The good news: most people in attendance feel the same way, even if they don’t show it.
In order to make networking events less awkward and more productive, event planners often incorporate music. This might come in the form of background music played over speakers, or a live band. Whatever the case, music at networking events can have a profound impact on how attendees interact, converse, and go about lead generation.
The Social and Psychological Effects of Music
For centuries, scientists and musicians have studied how music affects human brain function and social interaction. While research is ongoing, music of various genres has been shown to reduce stress, boost cognitive function, increase memory, improve mood, and more. Every individual reacts differently to different music, of course, but in general it seems that music brings people together. It’s no wonder that music has been integral in every human culture throughout history. When people are more alert, less stressed, and in a better mood, they’re more likely to come out of their shell, engage in conversation, and open up to new experiences and ideas.
It makes sense, then, that music makes for more productive networking events. Even subtle background music helps bring a conference to life. Better yet, an engaging live performance is sure to set an upbeat tone. In this environment, you’re more likely to find a lead and stick the landing.
Music as a Conversation Starter and Buffer
The psychological mechanisms of music often encourage people to step out of their comfort zones and mingle at networking events. But beyond this, the music itself can serve as the perfect ice-breaker. When music is present at an event, you can easily start a conversation by mentioning your feelings about the song or performance. After all, everyone in attendance is hearing the same thing. Even if the recipient isn’t a big fan of music, they can at least relate to what you’re saying.
Music also serves as a bit of a cushion during conversation. If there is a lull, pause, or awkward moment, background music provides a safe haven where words can take a break and both parties can comfortably reflect in silence before resuming the conversation.
Let Less Become More
If you’re hosting an event, it’s always smart to incorporate music. However, choose the music carefully. While all music helps to lighten the mood, stimulate thought, and spark conversation, it can also clutter the atmosphere in some cases. Lyric-heavy music, especially when played or performed loudly, can become a distraction, preventing meaningful conversations between you and a potential lead. Conversely, music that features a slow tempo and melody might start putting your audience to sleep rather than keeping them engaged.
Ultimately, less is more when it comes to selecting music for networking events. Music that’s upbeat and a little jazzy goes a long way to enhance the atmosphere without distracting attendees. Of course, if an event is themed, you’ll want to consider music that matches that particular subject matter.
Let ProScout Plan Your Next Collaborative EventWhether you’re hosting or attending a networking event, your goal is always to find the best leads. ProScout Lead Generation Services can help. Our team will work with you to create and manage a powerful collaborative event by curating an invitation list, choosing the right venue, and making sure it runs smoothly from beginning to end. Contact us at our Chattanooga or Nashville offices to learn more about our services and mission!
