Despite rapid advancements in inbound marketing techniques, getting on the phone and calling prime candidates is still a powerful way to generate leads and close sales. However, about 80% of calls get missed or ignored and head straight to voicemail. This statistic might raise red flags for outbound marketers....
Successful businesses are built on strong relationships between customers, employees, executives, and partners. Without this connective tissue, an organization may quickly collapse. But establishing relationships takes effort. Every individual differs in their social abilities, skills, ideas, and experiences. A...
We may live in a world driven by clicks, texts, and emojis, but call campaigns are far from obsolete. In fact, phone calls still provide a larger conversion rate on average than any other type of marketing. But what makes a call campaign successful? The digital age has certainly changed some of the ways businesses...
Networking events present some of the best opportunities for businesses to connect, establish relationships, and learn valuable industry information. They’re also a great way to organically advertise your products and/or services while generating leads. However, whether you’re hosting or sponsoring one of these...
Sales analysts and executives continue to debate over whether cold calling is truly dead. Those in the “dead as a doornail” camp argue that consumers have caught on and don’t respond to this marketing strategy anymore. They also point to the ways in which inbound marketing has grown immensely through search engine...
Finding potential buyers and partners for your business depends on collecting good data. The internet, as we all know, is the most powerful platform for collecting and storing data that’s ever existed. However, there’s a lot to sift through. What good is this information if it’s not relevant to your business? It’s not...
When it comes to seeking new clients and customers, many small businesses might find themselves in a pickle. On the one hand, they want to save as much money as possible, but on the other hand, lead generation can be difficult without the help of specialists. Still, while it may cost more initially to outsource lead...
Businesses must use lead generation strategies in order to reach new clients and customers. You might think that, with the internet, this would be easy and cheap. However, the internet’s ubiquity and ease of use have been both a blessing and a curse for generating leads. Businesses certainly have more access than ever...
No business exists in a vacuum. Success depends on connections, and more importantly, the quality of those connections. It’s not enough for a business to accumulate lots of potential leads and relationships; these relationships must be worthwhile, or profitable. You might wonder, then, what makes for a profitable...
Let’s be honest: at some point, we’ve all yearned for a one-size-fits-all solution for generating leads. How nice it would be if we could formulate the perfect sales pitch that made its way into the hearts and minds of every potential candidate we could ever want. But that would be too easy. We live in a diverse...