Networking is the quickest way to drive sales and land the business leads you need to meet your next big sales push. The best way to go about this is by building relationships with decision makers through authentic connections and conversations. Rather than hope to run across the right people at conferences, why not create a value-based event of your own with a guest list of the top people you need to connect with?
The ProScout team excels at planning and executing value-based events, such as lunch and learns, cocktail hours, and seminars to connect you with the people you need to generate good leads. We do this by developing a strong understanding of your business, so we can discuss what you have to offer with knowledge and authority with the potential leads on your list. Keep reading to learn more about how ProScout generates marketing leads for our clients through targeted events in the Knoxville, TN and Nashville, TN areas.
How To Plan the Perfect Business Event
A successful business event starts by developing a targeted guest list consisting of the names you want to connect with. These should be C-level decision makers who could mutually benefit from working with you, people who share your interests and are easy to connect with. If you’re having a hard time deciding who to invite, the ProScout team can help you narrow it down as we develop a strong understanding of your business and how we can connect you with the right business leads.
Next, it’s essential to create an event that draws in the leads you’re targeting, something that holds value for your invitees. Your potential new leads are far more likely to show up for a mutually beneficial and enjoyable event. Some factors in planning the perfect event involve selecting the right location as well as the best central draw. These draws might involve a trendy downtown watering hole, a compelling speaker, or a lunch and learn that brings knowledge and information to a tricky topic.
Preparing for Your Event
Once you have your guest list and your location, the ProScout team gets to work inviting your potential leads to your event through knowledgeable and value-based conversations. Our team can handle everything from catering to event timelines, ensuring that your event flows well and never feels overly-pitched or uncomfortable for your guests. We usually recommend an event that lasts roughly one hour to be respectful of your guests’ time and scheduling needs.
Leveraging Your Event for Lead Generation
After your event wraps up, our team gets back to work, connecting with both those who attended and those who weren’t able to make it. Through these connections, we set up meetings and appointments with your guests, giving you the time you need to convert names on a page to clients who boost your sales goals. Our telephone scouts will also connect with those who weren’t able to attend the event in an effort to schedule alternative ways for you to get together and chat about the value of your company.
Let’s Work Together To Skyrocket Your Sales
If you’re ready to take your lead generation marketing to the next level, give us a call at 423-567-5467 or email Chris Turley to learn more about our lead generation services.
