Let’s be honest: at some point, we’ve all yearned for a one-size-fits-all solution for generating leads. How nice it would be if we could formulate the perfect sales pitch that made its way into the hearts and minds of every potential candidate we could ever want. But that would be too easy.
We live in a diverse world. No two people are alike and when it comes to lead generation, no approach should be identical. A cookie cutter strategy simply won’t work. In fact, trying to fit every differently shaped peg into a single square hole will likely hurt your business in the end. How does a company avoid this homogenous approach to generating leads?
Know the Landscape and Adapt
The early days of the internet introduced a host of new and effective lead generation strategies. The novelty of this platform made it easier to convince people to click on your ads and sign up to your newsletters. However, the internet is now fully integrated into our lives. A large portion of today’s population has never even known a world without the web. As a result, the methods that worked well even twenty years ago now have a harder time capturing attention. Most people know an ad or pitch when they see it, no matter how well-disguised.
This isn’t to say that the internet doesn’t still offer the best marketing platform available. Rather, in order to get the most out of it, you must understand the landscape you’re navigating. Where is the lion’s share of consumer and business attention now? For the time being, social media reigns, but this could change. At the very least, the ways in which people interact via social media changes often. A solid lead generation mindset always pays attention to these shifts and reacts accordingly.
All About People
As much as things change, some things simply don’t. While the names and faces of a company’s potential leads will change over time, the overarching nature of human behavior tends to remain constant. People want to build real, authentic relationships and feel that they matter. A by-the-numbers lead generation strategy is the antithesis to this fact. Therefore, to truly succeed in generating more leads, you must reach the individual, personal level.
Just because most of our interactions occur digitally doesn’t mean we can’t foster deep and meaningful connections. In fact, it’s now easier than ever. We still have snail mail and phone calls, and we can now also video chat anywhere in the world with our smartphones, make creative Instagram posts, interact via Twitter and Facebook, manage workflow in Slack, and so much more. The medium with which we communicate is secondary to the way in which we communicate. In other words, the relationship must come first. Get to know your potential leads. If you can’t meet in person, chat via FaceTime or Skype, send a personal letter in the mail, do anything to let them know that you care.
Who Has the Time?
Right now you’re probably saying to yourself, “This is all well and good, but how can I find time to make such personalized outreach to get leads?” Fair enough. Fortunately, you don’t have to do all the heavy lifting. By outsourcing your lead generation services, you can spend less time on initial outreach and more time crafting those important relationships with the best pool.
If you need help or more advice on how to generate leads, contact ProScout Lead Generation Services at our Chattanooga or Nashville offices. Our team believes in the power of relationships and understands that quality always trumps quantity. Throw away the cookie cutter lead generation strategy and let us help you get the leads you deserve.
