We may live in a world driven by clicks, texts, and emojis, but call campaigns are far from obsolete. In fact, phone calls still provide a larger conversion rate on average than any other type of marketing. But what makes a call campaign successful? The digital age has certainly changed some of the ways businesses...
Sales analysts and executives continue to debate over whether cold calling is truly dead. Those in the “dead as a doornail” camp argue that consumers have caught on and don’t respond to this marketing strategy anymore. They also point to the ways in which inbound marketing has grown immensely through search engine...