Email, online messaging, and social media rose to prominence so quickly that most of us now refer to traditional mail as “snail mail.” Indeed, the postal service is slower and more old-fashioned than the high-speed information we’re now accustomed to. Today, every marketing strategy relies heavily on online campaigns...
Receiving a “no” in any context can be a real morale killer; receiving multiple rejections an hour can seem nearly fatal. Yet this is the reality for most cold callers. Those in charge of outbound calling have to deal with a lot of rejection on a regular basis. If you’re one of these people, you probably know this...
We may live in a world driven by clicks, texts, and emojis, but call campaigns are far from obsolete. In fact, phone calls still provide a larger conversion rate on average than any other type of marketing. But what makes a call campaign successful? The digital age has certainly changed some of the ways businesses...
Networking events present some of the best opportunities for businesses to connect, establish relationships, and learn valuable industry information. They’re also a great way to organically advertise your products and/or services while generating leads. However, whether you’re hosting or sponsoring one of these...
Sales analysts and executives continue to debate over whether cold calling is truly dead. Those in the “dead as a doornail” camp argue that consumers have caught on and don’t respond to this marketing strategy anymore. They also point to the ways in which inbound marketing has grown immensely through search engine...
Finding potential buyers and partners for your business depends on collecting good data. The internet, as we all know, is the most powerful platform for collecting and storing data that’s ever existed. However, there’s a lot to sift through. What good is this information if it’s not relevant to your business? It’s not...
When it comes to seeking new clients and customers, many small businesses might find themselves in a pickle. On the one hand, they want to save as much money as possible, but on the other hand, lead generation can be difficult without the help of specialists. Still, while it may cost more initially to outsource lead...
Businesses must use lead generation strategies in order to reach new clients and customers. You might think that, with the internet, this would be easy and cheap. However, the internet’s ubiquity and ease of use have been both a blessing and a curse for generating leads. Businesses certainly have more access than ever...
No business exists in a vacuum. Success depends on connections, and more importantly, the quality of those connections. It’s not enough for a business to accumulate lots of potential leads and relationships; these relationships must be worthwhile, or profitable. You might wonder, then, what makes for a profitable...
Let’s be honest: at some point, we’ve all yearned for a one-size-fits-all solution for generating leads. How nice it would be if we could formulate the perfect sales pitch that made its way into the hearts and minds of every potential candidate we could ever want. But that would be too easy. We live in a diverse...