Email, online messaging, and social media rose to prominence so quickly that most of us now refer to traditional mail as “snail mail.” Indeed, the postal service is slower and more old-fashioned than the high-speed information we’re now accustomed to. Today, every marketing strategy relies heavily on online campaigns...
A successful cold call is all about engagement and communication. The instant a recipient mentally checks out of the conversation, your chances for making a connection rapidly decline. The quickest way to dampen a call this way is by asking too many closed-ended questions. Conversely, asking more open-ended questions...
Networking events are an integral aspect of how businesses find new leads and make new relationships. However, people don’t always look forward to these gatherings as they can often be stuffy, awkward, and/or by the numbers. Networking events are also time-consuming, both in terms of planning them and attending them....
Receiving a “no” in any context can be a real morale killer; receiving multiple rejections an hour can seem nearly fatal. Yet this is the reality for most cold callers. Those in charge of outbound calling have to deal with a lot of rejection on a regular basis. If you’re one of these people, you probably know this...