Despite what bloggers and so-called industry insiders might tell you, cold calling is still very much alive, even if its approach has changed with the times. While the effectiveness of cold calling lead generation varies from case to case, there’s no doubt that this method provides a powerful way to reach another...
Networking events provide great opportunities for businesses to make their brand visible, meet new people, demo products, and generate leads. Still, it’s no secret that networking events can be nerve-wracking, especially if you’re the one in charge of representing your company. You want to reach out to new people but...
Successful businesses are built on strong relationships between customers, employees, executives, and partners. Without this connective tissue, an organization may quickly collapse. But establishing relationships takes effort. Every individual differs in their social abilities, skills, ideas, and experiences. A...